Genesis Means Create: The Creativity & Innovation Imperative

The word “genesis” means create or come into being. Creating things is what human beings can’t help but do. We are driven to it.

Creativity is at the heart of what it means to be human. Creativity informs everything we do and as a species it’s our overwhelming imperative. We invent, produce, have ideas and think of solutions. And never stop.

Everything we do is based on our essential creativity and nothing would happen if we had no creativity.

In the modern world of business and organizations, innovation and adaptability are both highly praised and greatly desired. Especially in uncertain economic and fast changing times, the need for innovation and adaptability is becoming one of our highest priorities, because if we have access to and control of these then we can adapt quickly, stay afloat or ahead of the game and be ready for all challenges.

Creativity is the raw material of innovation. Innovation is simply creativity put into action. Creativity is necessary not only for innovation but also for critical thinking, problem solving, leadership, teamwork and almost every area of life we most highly value.

In business and the workplace, creativity is the most powerful tool an individual or organization can have and across the world there is a growing recognition that we must muster our individual and collective creativity and learn to innovate or perish. An IBM poll of 1,500 CEOs cited in the Newsweek article, The Creativity Crisis in July 2010, identified creativity as the number 1 “leadership compentency” of the future.

If we want to be lean and mean, if we want to continue to find successful and elegant solutions, if we want to continue and increase technological development, if we want to make good decisions and think clearly and well, if we want to re-define and re-invent the way we use natural resources, if we want to feed the world’s expanding population, then we need to recognise and apply our creativity as expediently, intentionally and intelligently as we can.

There is no more time to play silly games with our creativity: no more time to pretend that it only belongs in the arts, that it is not rational or scientific, that it’s what other people have and not us. Creativity has to be recognized, embraced and applied universally and well.

The organisations and individuals who have recognized this are already ahead of the game. There is nothing tricky or mysterious about creativity. It’s what’s inside us all.

We can all generate more good ideas and good decisions that invent the future.

Lynette Jensen

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NB: We are an independent workplace psychology practice. All views expressed here are our own and are the opinions of Stephen Kohl & his associates, which do not necessarily reflect those of the publisher and developer of GeneSys assessments, Psytech International.

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