Posts Tagged ‘ANZ’

Creative Innovation 2011 Conference: Creativity, Innovation & Business

Saturday, November 26th, 2011

The innaugural Creative Innovation Conference was described last year by Micenet Australia Magazine as “The Best Conference Ever”. Last week I, and two of my associates, attended Creative Innovation 2011 and I can un-ashamedly say that the 2011 version was indeed the best conference ever.

Creative Innovation 2011 brought together world-leading thinkers in the areas of innovation, business, cognitive thinking, invention, philosophy, creativity, and strategic and organisational planning and development.

Never before have I attended a conference where I was never bored, where the mix of speakers was varied yet related, where the timing was seamless, punchy and perfect, where entertainment was not simply distraction but was meaningfully woven into the fabric of the conference itself, where the venue was stylish and pleasant and not overwhelming or tacky, and where the conference participants were genuinely enlivened, challenged and clearly felt a real sense of connection to the ideas, the speakers and each other.

World famous thought leaders and thinkers like Dr Edward de Bono, Professor Daniel DennettRaymond Kurzweil and Brendan Boyle rubbed shoulders with each other and the conference participants. Major names in Australian business, like Steve Vamos, Non Executive Director at Telstra, Pip Marlow, Managing Director at  Microsoft AustraliaSimon McKeon, Chairman of Maquarie Group (Melbourne) and CSIRO and 2011 Australian of the Year, and Michael Rennie, Managing Partner of McKinsey and Company presented stream-lined, engaging addresses full of life and applicable, sensible, practical advice and thought-provoking ideas. Gifted and inspired young thinkers and problem solvers like Victor Finkel and Tan Le brought not only new ideas and ways of seeing, but hope, inspiration and light.

Ci2011 was sponsored by the crème de la crème of Australian business: ANZ was the major sponsor, supported by GE, The Financial Review Group, Telstra, Deloitte, and many others, as well as the Victorian State Government and many Australian universities including Deakin, La Trobe, The University of Melbourne and Swinburne.

We were honoured to have played a role in the conference too, by using the me2 Creativity Diagnosis to assess the creativity of applicants for the conference scholarship program, an inspired innovation which allows for 10 people to not only attend, but to pitch their ideas for change & innovation in 60 second presentations interspersed throughout the conference. Our study revealed a number of interesting characteristics about the creative make-up of the 2011 scholarship applicants and their creative style, and helps to identify the various traits that indicate creative out-put and approach, and it would be interesting indeed to compare the results of the 2011 group with applicants in other years. (A summary of the report appears on pages 18 & 19 of the conference program, and the full report is on the Ci2011 website.)

Creative Innovation is the brain-child of Melbourne soprano and social entrepreneur, Tania de Jong AM, who, with the help of her stellar team from Creative Universe and Creativity Australia, and backed-up by the organisational support of Baldwin Consulting (for whom nothing was too much trouble) managed to change the medium of a conference presentation into something much more like an art-piece. The end result was well envisioned, beautifully orchestrated and delivered, and had charm, meaning and provided every participant with considerable food for thought and spirit.

There is much more I could say about this astonishing event, like the way MC Michael Pope managed to keep it running smoothly, effortlessly and with great aplomb and wit, like the brilliance of the young performers such as Stefan Cassomenos and Andrew Suttar or the grace, wisdom and palpable kindliness of the trio of luminary Conference Ambassadors and chairs Hugh Morgan, Sir Gustav Nossal and Professor Alan Fels, but I’m running out of space.

To find out more (and there is much more!) I highly recommend you visit the conference website, and do everything you can to be there next year!

This was not the sort of conference that inspires you on the day but quickly leaves you. This is the kind of event that stays with you like good theatre or an outstanding concert: it touches you and changes you, and you feel its effect permanently.

I didn’t know a conference could effect me like an artwork, which is the point: leading businesses like ANZ, thinkers like de Bono and artists like Tania de Jong understand that creativity is the spark that ignites all future development, innovation and inspiration.

The vision, organisation and delivery of the Creative Innovation Conference, begun as an idea over drinks, shows how creativity and business so easily comes together. All really successful outcomes take an inspired idea and build on it with commitment, planning and thorough organisation, to produce the delivery of an ultimate result that is greater than the sum of it’s parts. It’s true of business, innovation, art, sport and all successful human endeavour.

Creativity is what takes us to the future, and unites us. Creative Innovation 2011 proved that.

Lynette Jensen

Lynette Jensen is a director and co-founder of Genesys Australia and is committed to helping people achieve work-life balance through good job fit. In addition to contributing to this blog, she also writes regularly for HR Daily Community and Dynamic Business Magazine. Her articles have been re-published in India & the United Kingdom.

Please click on heading to leave a comment. More posts below.

NB: We are an independent workplace psychology practice. All views expressed here are our own and are the opinions of Stephen Kohl & his associates, which do not necessarily reflect those of the publisher and developer of GeneSys assessments, Psytech International.

Why IBM Found Creativity = Business Success

Tuesday, November 1st, 2011

In 2010, IBM published the Global Survey of CEOs 2010 and found that,

“More than rigour, management, discipline, integrity or even vision – successfully navigating an increasingly complex world will require creativity”.

IBM and the more than 1500 CEOs they interviewed from 60 different countries are not alone are in this view. Ernst & Young in their Connecting Innovation to Profit Report, 2010 said,

“The ability to manage, organise, cultivate and nurture creative thinking is directly linked to growth and achievement.”

Why is creativity so important?

Creativity underpins everything we do. It’s hard-wired into our DNA. We can’t help but be creative. Creativity is the ability to solve problems and exploit opportunities. It’s what got us out of the caves and experimenting and discovering. As a species, we have an insatiable desire to make new things, to see what we can do with what we’ve got, to invent and discover, to play with ideas and to see if we can push things to the limit.

Creativity is the raw material of innovation, or in other words, innovation is creativity put into action.

This means that to change and adapt, to invent and develop, to find solutions, to lead well, to get and stay ahead of the pack, to grow and flourish and ultimately to succeed financially, we need creativity. And it follows that the individuals and organisations who can harness their creativity the most will do the best, especially in the post GFC world of constant rapid change.

Creativity applies to everyone.

It’s a myth that only some people are creative, like artists or designers, or that creativity applies to the arts and innovation applies to science or engineering.

We believe and perpetuate these myths to our individual and organisational peril. Everyone left alone on a dessert island would display creativity because they would find that necessity is the mother of invention. They’d look for food, build shelter, cloth themselves in ways they might never have thought of before in order to survive.  They’d use their natural, innate creativity.

Why not get as smart as we can and learn to harness our creativity in business?

During the GFC, in our workplace psychology practice, we noticed that the old ways of doing business, finding staff and operating organisations were fast becoming less relevant. Organisations were “stripping fat”, and cutting back spending on things like recruitment and non-essential training, and looking for new and expedient and cost-effective ways of doing things, and expecting more value for the money they did spend. This attitude seems to have remained.

So we started researching products and theories that would help identify and develop the new imperative to think smart and to change and adapt.

Earlier this year, we discovered that from research at Manchester Business School, a new tool for the workplace had just been developed that identified underlying creativity. If you could assess creativity, and work out in what ways individuals were creative and how they applied their innate creativity, then you could use this information to understand, develop and train individuals and organisations to apply creativity more effectively. Impressively simple idea!

It was what we were looking for, and we knew it was what was so widely needed in the world of business and organisations.

So, we have just launched the new me2 Creativity Diagnostic Tool after a three-month Australian validity study in which we assessed hundreds of people from across the country from many different areas and levels of the workplace. The more we trialled it, the more accuracy we saw, and as a psychology practice, the data really impressed us. Having been used in 41 countries by over 3,500 people so far, it is showing no bias for age, ethnicity or language and the research suggests it is predicting 86% variance for creativity compared to the 3-14% that other tools like Myers-Briggs (MBTI), the Big Five and Hogan Development Survey predict.

The me2 Diagnostic Tool by E-METRIXX is based on years of solid research and development into the psychology of creativity by Dr. Mark Batey and the Psychometrics at Work Research Group from Manchester University. We like it because of the credible research, because it works so well and because it is extremely user friendly.

One of our clients described it the other day as “the sexiest new HR tool” and I think he’s right. It’s very exciting, and also quite humbling, to know that you are introducing a new way of understanding and doing things into the workplace.

Can everyone be creative? You bet!

What has creativity got to do with business? Everything! It underpins innovation, problem-solving, team work and leadership and has unlimited potential to apply to profit as well.

Lynette Jensen

Lynette Jensen is a director and co-founder of Genesys Australia and is committed to helping people achieve work-life balance through good job fit. In addition to contributing to this blog, she also writes regularly for HR Daily Community and Dynamic Business Magazine. Her articles have been re-published in India & the United Kingdom.

Please click on heading to leave a comment. More posts below.

* We were asked to conduct a study on creativity using the me2 Creativity Diagnostic for the forthcoming Creative Innovation 2011 Conference in Melbourne featuring Edward De Bono & sponsored by ANZ, the Financial Review & Business Review Weekly. The report will be published in the conference program and is available on the conference website

NB: We are an independent workplace psychology practice. All views expressed here are our own and are the opinions of Stephen Kohl & his associates, which do not necessarily reflect those of the publisher and developer of GeneSys assessments, Psytech International.